POLITICAL CORRECTNESS DOES
MORE HARM THAN GOOD!

How to Identify, Debunk and Dismantle Dangerous Ideas

It’s a surprising assertion. Isn’t PC culture all about kindness? About protecting victimized groups? If you trace the history of political correctness, the answer is emphatically no. It has other goals in mind and has since its inception with thinkers like Rousseau.

Author Douglas Kruger traces the unfolding ideology from its dark genesis (the French Revolution and subsequent terror) through its various incarnations - Marxism, relativism, post-modernism, and all the way to today’s identity politics. He points out the flaws, fallacies, and, in many cases, the body counts these ideologies have wracked up.

Uniquely, this book then goes one step further. It is not merely descriptive history; it is not just explanatory philosophy. This is a debate guide, a how-to manual for those interested in attacking these harmful ideas head on. Do you know how to articulate what is wrong with “woke” arguments? Do you know how to defend the Western tradition against relentless onslaught from the PC-Police? Here is how, step by step and argument by argument.

Become a master at identifying, debunking, and dismantling dangerous ideas. Add your voice to the culture wars and learn precisely how to fight for tried and tested Western values - values like science, democracy, logic, rule of law, and the Judeo-Christian tradition of human rights and values.

As it turns out, you can have truth, or you can have political correctness, but you can’t have both.

Award-winning speaker and author Douglas Kruger also provides you with supplemental “how-to” videos on his site BreakingWoke.com.

Estimated Retail Cost: $11.50
Paperback & eBook: Get it on Amazon
Audio Book: Get it on Audible

HOW TO GROW RICH

50 Ways to Debunk Money Myths and Master Wealth

The topic of wealth is divided into two sets of opposing solutions: the ones sold by smiling politicians who want your vote, and those quietly explained by entrepreneurs and businesses owners who have been through the mill and know what it takes to become extremely rich.

Douglas Kruger, bestselling author of Is Your Thinking Keeping You Poor? and Poverty Proof, returns with his hardest-hitting book yet. This take-no-prisoners exploration of how money works will challenge you on everything you think you know while arming you with economically sound principles for growing your prosperity. No holds are barred when it comes to discussing how governments, particularly in Sub-Saharan Africa, keep people poor, and which deeply held belief systems promote poverty.

The book explores and debunks all the accepted clichés, which are more dangerous than you might think. It also asks what sort of society becomes prosperous, and what political moves inhibit wealth-building for individuals. And then we get to the gold: you, and how you can think, act and plan in order to radically transform your own wealth potential. It may be a bumpy ride, but the information in this book will change your life, your wealth and your entire worldview about money. When the outcome is the rest of your life, will you choose destitution? Or will you learn how to escape generational cycles of poverty and become a self-made, first-generation millionaire?

Estimated Retail Cost: R200
Publisher: Penguin Random House
Paperback & eBook: Get it on Amazon
Audio Book: Get it on Audible

PROVERTY PROOF FOR ENTREPRENEURS

50 Ways to Dodge the Pitfalls that get in the way of Health

Douglas Kruger - Virus-Proof for Entrepreneurs - book

We face two important questions. The first pertains to who gets rich and what it is that they do. We need to understand that. The second is a matter of who stays poor and why they remain so. We need to understand that as well, in order to avoid it. We are going to discuss these questions, and the answers will change the way you think, live and structure your business.

Entrepreneurship is a high-stakes game. Get it right, and you become a self-made millionaire. Get it wrong, and you could lose everything. Douglas Kruger, author of eight business and personal finance books, returns with a follow-up to the bestselling Poverty Proof. This time round, the focus is squarely on what makes or breaks a new business, and how you, as an entrepreneur, can get ahead of the curve.

Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth.

This book is your road map to avoiding the pitfalls, finding the ‘smart-cuts’, and ensuring that all your efforts amount to an empire rather than financial ruin.

Estimated Retail Cost: R150
Publisher: Penguin Random House

VIRUS-PROOF YOUR SMALL BUSINESS

50 Ways to Survive the COVID-19 Crisis

There are always silver linings. There is always hope. There are always smart ways forward, and we should never lose hope. Growth may be just around the corner, both for you and for the nation. Now let’s explore the practical things you can do to keep your own profit-over-cost ratio as healthy as possible, for as long as possible. Here are 50 ways to survive the COVID-19 crisis …

The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and along with it the coronavirus pandemic. The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive – and even thrive – during this time of uncertainty.

Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don’t lose your head. Do these things well and you’ll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.

An absolutely essential read for any small business owner in this challenging time.

Estimated Retail Cost: R90
Publisher: Penguin Random House

POVERTY PROOF

50 Ways to Train Your Brain for Wealth

Why is it that some people work hard, yet remain poor? How is it that others seem to rise out of poverty and become affluent in a short span of time?

The answers are in this little book, which everyone should read at some point in their life. If they did, they would know how to become rich relatively quickly. If not, they might spend years working back-breakingly hard, without ever breaking even. That’s how powerful the principles contained in this book are.

The answers to escaping poverty and becoming wealthy are actually well known; they have been tested by time and replicated in different countries, by families and by individuals who have become astonishingly rich. And when you simply follow the principles, they work.

So what are these principles that genuinely lift people out of poverty and ensure their personal wealth? Here are 50. They all work. They will make you richer. They remove the emotion, the politics and the clutter from our thoughts about wealth, and they go straight to the heart of one simple issue: what it genuinely takes to become rich. Prepare to train your brain for wealth. Prepare to become ‘poverty proof’ for life.

Estimated Retail Cost: R120
Publisher: Penguin Random House

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WHAT MAKES THEM GREAT?

50 Ways to Become and Industry Leader

Could you be the Branson of business, the Clarkson of cars or the Schwarzenegger of bodybuilding? Could you stand out as the great and lasting leader of your industry?

In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their field? Is it their disproportionate level of knowledge? Their charisma? Their marketing abilities? Is it the way they portray their own identities as ideals to be emulated by tribes of believers, or is it the way they have moved a body of knowledge forward? Most importantly, is it possible for us to emulate their success?

The answer is a resounding ‘Yes!’

In What Makes Them Great?, Kruger’s 50 practical, easy-to-follow suggestions spell out exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up. Because, when you are the industry leader, the undisputed expert, the entire dynamic changes: the media and the deals come to you; your level of earning is exponentially higher; you enjoy privileged access and extraordinary leeway; you arrive to find the door already open.

Find out what it would take for you to become the Branson of business, the Clarkson of cars, the Oprah of talk-show television, and reap the financial and personal rewards. Find out how you can become the leading name in your industry.

Estimated Retail Cost: R230
Publisher: Penguin Random House

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THEY'RE YOUR RULES, BREAK THEM!

50 Ways to smash silos, bust bureaucracy and create a high-performance culture.

'They're Your Rules, Break Them!' offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organisation.

Disruption is everywhere. Rather than suffering its blows, what if you could institutionalise it into your business? What if, rather than being rigid and rule-bound, you could make your business 'ever changing' within?

Some rules help us, but some don't. Do you know which ones to ditch? And do you know how to create a high-performing, dynamic, learning culture that doesn't rely on blind bureaucracy?

Elon Musk did it with Tesla and Space-X. Pixar does it too. The Israel Defense Forces and US Navy SEALs have been doing it for decades, and their results have been astonishing.

In a world of exponential organisations, rule-bound dinosaurs will fall and fade. But you don't have to.

Estimated Retail Cost: R220
Publisher: Penguin Random House

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IS YOUR THINKING KEEPING YOU POOR?

50 Ways the Rich Think Differently

Douglas Kruger Relentlessly Relevant Book

Being rich is not normal: most people never achieve wealth in their lifetime. The very word ‘rich’ describes a state beyond the median, and therein lies an important lesson.

To become rich, you will have to think radically differently from the way most people around you think. Do you know what those specific differences may be?

Business and wealth guru Douglas Kruger CSP strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families and businesses in generational cycles of poverty.

He explores the dramatically different approaches of the self-made rich and super-rich, showing you which behaviours to begin practising and which behaviours are traitorous to your wealth potential. Escape poverty. Raise your value. Change the trajectory of your story. It all begins with the way you think.

Estimated Retail Cost: R230
Publisher: Penguin Random House

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HOW TO MAKE YOUR POINT WITHOUT POWERPOINT

50 Ways to Present Effectively

Presenters are constantly on the lookout for fresh ideas to get their message across, but mistakenly believe PowerPoint is the right medium to do so.

This often results in uninspiring presentations consisting of countless lacklustre slides which their audience are forced to sit through - sometimes at the expense of their own sanity.

In "How to Make Your Point Without PowerPoint", renowned public speaker Douglas Kruger CSP aims to end the tedium of the PowerPoint medium. He offers 50 practical suggestions to enhance your presentation skills - including all kinds of formats you can use, different methods of delivery and some alternative visuals - so you and your team can trade in the slides and get brainstorming.

This book proves that it is possible to do an excellent job, even a superior one, without slides, by learning to truly engage and persuade. In this way, you will stand out every time and, as the presenter, have an entertaining time of it!

Estimated Retail Cost: R230
Publisher: Penguin Random House

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RELENTLESSLY RELEVANT

50 Ways to Innovate

Brace yourself… the rules of consumer engagement have changed.

Your customers no longer care about legacy – what matters to them is how you are innovating into their world today.

The classic 'solve a problem' approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. br>
In Relentlessly Relevant, business guru Douglas Kruger CSP explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation, as well as the areas you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers' immediate reality. br>
Using examples from local and international brands, this book shows you don’t have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, 'How can we become relentlessly relevant?'

Estimated Retail Cost: R220
Publisher: Penguin Random House

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OWN YOUR INDUSTRY

How to Position Yourself as an Expert

Own Your Industry is a guide to what you can do to position yourself as the ‘go-to-name’ in your industry.

Because when you are known as the expert, they will come to you. Learn to:

• Build an industry reputation
• Use media channels to reach your market
• Communicate complex ideas through memorable frameworks
• Structure your fee to define yourself as a valued veteran

Estimated Retail Cost: R230
Publisher: Penguin Random House

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50 WAYS TO BECOME A BETTER SPEAKER

SELF-PUBLISHED

"A great guide from one of the best practitioners" – Clem Sunter, former Chairman, Anglo American Corporation.

Public speaking can be key to success in business and in life. 50 Ways to Become a Better Speaker makes it easy. With 50 sure-fire techniques, multiple SA Champion Speaker, Douglas Kruger, shows you how to:

• Grab your audience’s attention
• Design your content to pass the ‘who cares?’ test
• Build climaxes into your speech
• Speak with purpose
• Be spontaneous
• Command your environment
• Speak to your audience ‘where they are at’
• Maintain total control over Q & A
• End on a professional note

Cost: R150
Please contact Douglas to order this book.
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SO YOU'RE IN CHARGE. NOW WHAT?

Book by Douglas Kruger CSP & Tony Cross

You join an organisation. In time, you become an expert at what you do. You are promoted to senior expert. Then a gap opens up and you are appointed as a leader of others.

Congratulations! You are now in charge and that executive chair is yours. But being a leader is scary at times. You face new challenges every week, and unless you have around 10 000 hours of practice in leading others, you may struggle with some of the leadership burden you now carry…and that is why this book was written. It’s not a textbook. It isn’t an academic study or a biography either. Nope, this is an easy-to-understand, real-world guide to practical things you need to do to grow as a leader. It is written to assist anyone in any leadership position.

So You’re in Charge. Now What? Helps you focus on the 7 key leadership qualities and 52 specific ‘ways’ in which you can become a better leader. Build a career, advance into leadership, rise to the very top, or simply become a stronger person – this book is for you. Learn how to:

• Build your personal brand
• Develop possibility thinking
• Manage your message, so that you really connect with people
• Avoid micro-managing at all costs
• Sell your ideas and proposals inside your organisation
• Put first things first
• Grow other leaders, so that you too grow further

Cost: R200
Please contact Douglas to order this book.

BOOKS

Select from Douglas's available books below to read more information.

HOW TO GROW RICH

PENGUIN PUBLICATION

POLITICAL CORRECTNESS DOES MORE HARM THAN GOOD

Ambassador International

POVERTY PROOF
FOR ENTREPRENEURS

PENGUIN PUBLICATION

VIRUS PROOF
YOUR SMALL BUSINESS

PENGUIN PUBLICATION

POVERTY
PROOF

PENGUIN PUBLICATION

WHAT MAKES THEM
GREAT?

PENGUIN PUBLICATION

THEY'RE YOUR RULES,
BREAK THEM!

PENGUIN PUBLICATION

IS YOUR THINKING KEEPING YOU POOR?

PENGUIN PUBLICATION

MAKE YOUR POINT WITHOUT POWERPOINT

PENGUIN PUBLICATION

RELENTLESSLY
RELEVANT

PENGUIN PUBLICATION

OWN YOUR
INDUSTRY

PENGUIN PUBLICATION

50 WAYS TO BECOME A BETTER SPEAKER

SELF PUBLISHED

SO YOU'RE IN CHARGE.
NOW WHAT?

Douglas Kruger & Tony Cross

BOOKS

Select from Douglas's available books below to read more information.

HOW TO GROW RICH

PENGUIN PUBLICATION

POLITICAL CORRECTNESS DOES MORE HARM THAN GOOD

Ambassador International

POVERTY PROOF FOR ENTREPRENEURS

PENGUIN PUBLICATION

VIRUS PROOF YOUR SMALL BUSINESS

PENGUIN PUBLICATION

POVERTY PROOF

PENGUIN PUBLICATION

WHAT MAKES THEM GREAT?

PENGUIN PUBLICATION

THEY'RE YOUR RULES, BREAK THEM!

PENGUIN PUBLICATION

IS YOUR THINKING KEEPING YOU POOR?

PENGUIN PUBLICATION

MAKE YOUR POINT WITHOUT POWERPOINT

PENGUIN PUBLICATION

RELENTLESSLY RELEVANT

PENGUIN PUBLICATION

OWN YOUR INDUSTRY

PENGUIN PUBLICATION

50 WAYS TO BECOME A BETTER SPEAKER

SELF PUBLISHED

SO YOU'RE IN CHARGE. NOW WHAT?

Douglas Kruger & Tony Cross

POVERTY PROOF
FOR ENTREPRENEURS

VIRUS PROOF
YOUR SMALL BUSINESS

POVERTY
PROOF

WHAT MAKES THEM
GREAT?

THEY'RE YOUR RULES,
BREAK THEM!

RELENTLESSLY
RELEVANT

OWN YOUR
INDUSTRY

SO YOU'RE IN CHARGE.
NOW WHAT?