I've been working on my business for well over 13 years now and I was under the impression that I had some vague idea what I was doing. But it's amazing how we can miss even the simplest of tricks. 

A speaker friend recently sent me a link to a video blog, in which an expert on website design analysed the greatest mistakes made by people in my industry. Number one among them, he explained, was not 'showing what you do' from the top to the bottom of your site. 

The sub-conscious credibility created by multiple visuals of a speaker 'in action' before large audiences is formidable. It says more than any body-text ever could. Yet most speakers relegate their photos to a specific 'photos' page, rather than using them liberally as part of their primary design. 

Guilty. 

So I will be upgrading my website once again to rectify this mistake and incorporate the technique.  

As you go about positioning yourself as an industry expert, how does your website stand up to this test? Are you showing credibility throughout, or have you hidden the primary argument for your legitimacy in an obscure tab? Show what you do, and you could become the greatest in your game. 

Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors’. See him in action, or sign up for his motivational newsletter, at www.douglaskruger.co.za. Book him to present for your leadership team: email info@douglaskrugerspeaker.com