One of the quickest and most convincing ways to differentiate yourself from industry amateurs is by the quality of your visuals. Videos with grainy imagery and blurry selfies do not an expert make. 

This week, do these two things:

1. Perform a simple audit 

In one sitting, take a quick look across your channels: click on your own website, pull up your YouTube channel, scan over your social media pages. Taken as a whole, how do the photos and video quality look? Are you impressed by what you see? Does it all look high-end? 

In the world of expert-positioning, less can actually be more. If you have, for example, three photos to upload, and two of them look very amateur while the third looks visually strong, uploading all three will not be as effective as uploading the strong one only.

2. Read a few articles on photography for social media

You can dramatically increase your visual strength simply by Googling a few articles, or watching a few videos, in order to gain tips on how to take better social media photos. Twenty minutes spent on the task could yield years of improved effectiveness. 

Experts look like experts. Raise the tone of your visuals, and you could be seen as one of the greatest in your game. 

Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors’. See him in action, or sign up for his motivational newsletter, at www.douglaskruger.co.za. Book him to present for your leadership team: email info@douglaskrugerspeaker.com