Perceptions being everything in the game of expert-positioning, how are your Google rankings looking? If I typed the key words describing your profession into a search, would you appear on the first page?

There are many things you can do to improve your rankings, but here is one of the simplest (and it's free). When you post on social media, don't neglect to post on Google Plus, even if you don't particularly spend much time on it. When you do so, find a way to naturally and organically imbed the right key words into your post.

Google prioritises its own forum, and key words planted there are more effective. For instance, yesterday morning I appeared on a radio station. When I posted about it on Google Plus, I made sure to add in the sort of key words that pertain to my industry ('professional speaker' is the phrase I try to use most often). I used my key terms when I posted about the upcoming interview, and then I used them again when describing it afterwards. The more often you do this - without it appearing completely gratuitous - the more you improve your rankings.

Tell an ever-unfolding-story, on the forum that Google itself prizes most, and you improve your ranking in the online world of aspiring experts. Keep it up, and you could end up at the top of the page. 

Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors’. See him in action, or sign up for his motivational newsletter, at www.douglaskruger.co.za. Book him to present for your leadership team: email: info@douglaskrugerspeaker.com