To an extent, your market will teach you what it wants from you. Are you listening to it, and adapting accordingly?

Say, for instance, you offer a range of products, or a selection of training options, or perhaps you’ve written a number of books. Are you tracking which ones are selling best? Learning lessons from the ones that are not? 

This week, I received my quarterly statement from Penguin publishers. The relative numbers of sales-per-title provided me with useful insights about what I should focus on and what’s not hitting the mark. Do you have a mechanism for gathering similar information as you grow your business?

You can simplify your own life, increase your wealth potential, and amplify the clarity of your brand message by ceasing to offer the hard-sell ‘slow-movers,’ while increasing your sales and marketing efforts on the options that are already popular. 

This week, I challenge you to perform a simple audit: What’s working? What isn’t? Could you dump the slow movers and no-shows? Take them off your site and stop offering them? 

Keep it clear and simple. Stick to what works. Become the undisputed expert in that one thing. 

Douglas Kruger, CSP, is a global speaker, who focuses on brand, culture and innovation. He is the author of five business books with Penguin and has won the national championships for Public Speaking, through Toastmasters International, a record 5 times.

In 2016, in honour of excellence in his craft, Douglas was inducted into the Speakers Hall of Fame by the Professional Speakers Association of Southern Africa. In 2018, the National Speakers Association granted him the accreditation of Certified Speaking Professional, a designation held by only 12 per cent of speakers globally.

See him in action, or sign up for his free newsletter, ‘From Amateur to Expert’ at www.douglaskruger.co.za. Email info@douglaskrugerspeaker.com