What’s changed in your industry over the last 20 years? Take a moment and see if you can name 5 things. Do they represent anything of a trend? Do they hint at a trajectory? 

Now ask whether you can reasonably look a short way into the future. Based on the changes you’ve seen, and a little intelligent forecasting, you just might be able to glimpse something of what might come next.

The person who thinks actively about where an industry is going is less easily caught by surprises, and better positioned to lead.

This week, make three predictions about where your industry might be headed. Then ask yourself whether you can see any opportunities within these potentialities. Could intelligent forecasting help you to own your industry?  

Certainly, knowledge is power. But getting ahead of the knowledge is an opportunity to become the greatest in your game.