'Imagine the government passes a law,' a fellow speaker said to me at the Professional Speakers Association convention this weekend, 'And you are no longer allowed to charge your current fee. You have to double it. Non-negotiable. What would you do differently? And which clients would you target instead of the ones you currently deal with?'
I took the question seriously, as it came from one of South Africa's highest level experts and most booked international speakers, Dr Graeme Codrington.
And it's a good one. What would you do if forced to take your business up, not just a notch, but a couple of tiers, in one fell swoop? Grapple with the answers to the this question (and there are answers to them, in every industry) and you can position yourself as the greatest in your game. If forced to face that test, what would you do?