03
Dec 2018
Guide them around the quicksand
Do you know what tends to go wrong? Use that info actively
You've seen clients fail before. You've seen industry disasters. You know what goes wrong. Are you sharing that information with your current prospects? The knowledge is pure gold to them. And it's what makes you an expert.
Douglas Kruger writes and speaks on how to position yourself as an expert. He is the author of six business books with Penguin, including, 'Own Your Industry,' and 'What Makes Them Great?'
See him live, or book him as the motivational speaker for your next leadership conference or corporate event, at www.douglaskruger.com.