Use this one subtle shift in your writing and speaking: Make the audience the hero.
Professional speaker and business author Douglas Kruger helps businesses and brands to stand out in their industry. He is the author of 'What Makes Them Great?', 'They're Your Rules, Break Them!', and several other business books with Penguin.
Watch his live presentations, or secure him as the motivational speaker at your next conference, at www.douglaskruger.com.