Branding is an art. And the strongest brands are able to make every other option nearly unthinkable. Here's how one airline does it.
Douglas Kruger is a professional speaker and the author of seven business books, published by Penguin Random House SA. He is a 'Hall of Fame' speaker, who helps leadership groups with issues of culture and innovation.
See Douglas in action, or book him as the motivational speaker for your next event, at www.douglaskruger.com.