If your business can out-innovate the competitors, you could 'own' your industry. But innovation is messy. How can you manage it, without harming the brand? How can you create sufficient freedom, without doing damage?
Douglas Kruger is the author of several business books with Penguin, including 'Relentlessly Relevant - 50 Ways to Innovate,' and 'They're Your Rules, Break Them! 50 Ways to Smash Silos, Bust Bureaucracy and Create a High-Performance Culture.'
Book him as the keynote speaker for your next leadership retreat, at www.douglaskruger.com.