22
Apr 2020
Everyone's sick of thought-leadership. A smart alternative:
If everyone does it, it's worth less...
The trouble with a lockdown is that everyone switches to 'thought-leadership' mode. And if everyone does it, it's worth less. What else could you do to keep your branding strong, and position yourself as an industry leader, without adding to the noise?
Douglas Kruger is the author of the global new book 'Virus-Proof Your Small Business - 50 Ways to Survive the Covid-19 Crisis.' Meet him at www.douglaskruger.com.