Do you know what your counterpart is doing in London, Sydney or LA? Many entrepreneurs perceive themselves as competing only against 'the guy down the street.' It's no longer true.
Douglas Kruger helps businesses and brands to position themselves as iconic. He is the author of 'Own Your Industry - How to Position Yourself as an Expert,' and 'What Makes Them Great?', among other business titles published by Penguin.
See him live, or book him as a motivational speaker, via www.douglaskruger.com.