14
Nov 2018
Describing yourself - the high-road and low-road
Are you pegging yourself at the right level?
The level at which you peg your own description of what you do affects how you are perceived. Are you the entry-level version? Or have you positioned yourself to sound more premium?
Douglas Kruger is the author of multiple business books, including two on the topic of expert-positioning: 'Own Your Industry,' and 'What Makes Them Great?'
See him present at leadership conferences, or book him as the motivational speaker for your next event, via www.douglaskruger.com.