Positioning your brand is an art-form. Here is a danger-zone to avoid: Too many aspiring experts position themselves as 'non-scary,' in order to appeal to the entry-level buyer. Our goal should be to appeal to the high-end buyer instead. Douglas Kruger is the author of several business books on innovation, leadership and disruption. He is a 'Hall of Fame' speaker and a CSP (Certified Speaking Professional). See him in action, read his articles, or book him as the motivational speaker for your next event, by visiting www.douglaskruger.com.

The level at which you peg your own description of what you do affects how you are perceived. Are you the entry-level version? Or have you positioned yourself to sound more premium? Douglas Kruger is the author of multiple business books, including two on the topic of expert-positioning: 'Own Your Industry,' and 'What Makes Them Great?' See him present at leadership conferences, or book him as the motivational speaker for your next event, via www.douglaskruger.com.

Experts are often asked for guidance. Here's how to look at that dynamic, regardless of which side of the equation you are on. Douglas Kruger writes and speaks on the topics of expert-positioning and disruptive innovation through rule-breaking. He is the author of 'What Makes Them Great?' See him present, or book him as the motivational speaker at your next conference or event, via www.douglaskruger.com.

Pretend you are your own ultimate customer. Then perform this audit and see how you fare. Douglas Kruger is a business consultant who writes and speaks on topics like disruptive innovation. To see his presentations, or to book him as the motivational speaker for your next leadership event, visit www.douglaskruger.com.

If you coach, train, or take briefs from clients, always make a point of getting a double-brief. You need the obvious information, and you need a little more, in order to stand out and provide exceptional value. Douglas Kruger helps to grow businesses and brands. He is a professional speaker and business author published by Penguin. His titles include bestsellers like 'Own Your Industry' and 'Is Your Thinking Keeping You Poor?' See Douglas speak, or book him as a motivational speaker, via www.douglaskruger.com.

Congrats on landing a radio interview. Now do this to ensure that it goes the way you want it to. Douglas Kruger is a professional speaker and business author. He helps businesses and brands to 'own' their industry. See him in action, sign up for his newsletter, or book him as a motivational speaker for your next conference, via www.douglaskruger.com. Douglas is also an inductee into the 'Speakers Hall of Fame.'

Good intros help. A great 'outro' helps you sell. Do you take one with you when you speak? Douglas Kruger is a 5x winner of his national championships for Public Speaking. He is the author of several business books, all published by Penguin, and an inductee into the 'Speakers Hall of Fame.' Watch his videos, or book him as the motivational speaker for your next event, via www.douglaskruger.com.

Public speaking and media appearances are all a part of the mix with expert-positioning. Do your outfits look the part? Douglas Kruger writes and speaks on how you, your business and your brand can become the industry leader. He is the author of several bestselling books with Penguin, and a 'Hall of Fame' speaker. Sign up for his newsletter, 'From Amateur to Expert,' at www.douglaskruger.com. Douglas is also available as a motivational speaker for your next event.

Learning a new skill and developing a new talent can seem more difficult than we expect. Here's a useful way to look at it. Douglas Kruger is a professional speaker and business author. See him in action at www.douglaskruger.com. Book him as the motivational speaker for your next event, or sign up for his weekly newsletter.

Client enquiries are your chance to win new business. Do more than just responding with your availability. Douglas Kruger helps to grow businesses and brands. He is a business author and professional speaker in the entrepreneurial space. His bestselling book with Penguin, 'Own Your Industry,' is the first in a line of business books that help to grow brands and guide entrepreneurs toward success. See his presentations, or book him as the motivational speaker for your next conference or event, at www.douglaskruger.com.

Professional speaker and business author Douglas Kruger explores the world of expert-positioning; how you, your business and your brand can become the industry leader. He is the author of 'What Makes Them Great? 50 Ways to Become the Industry Leader.' See him presenting live, or book him as the motivational speaker for your next conference, at www.douglaskruger.com.

Do you view writing a book as an insurmountable task? You shouldn't. Here is a quick 'fool yourself' framework for thinking about the project, which will reduce your fear, and give you a different set of perceptions. Douglas Kruger is a professional keynote speaker, and the author of six business books with Penguin, and counting. His titles are entrepreneurial in nature, and include books like 'They're Your Rules, Break Them!', and 'Own Your Industry.' He is a 'Hall of Fame' speaker and a Certified Speaking Professional. Book him as the motivational speaker for your next conference at www.douglaskruger.com.

Do you know what your counterpart is doing in London, Sydney or LA? Many entrepreneurs perceive themselves as competing only against 'the guy down the street.' It's no longer true. Douglas Kruger helps businesses and brands to position themselves as iconic. He is the author of 'Own Your Industry - How to Position Yourself as an Expert,' and 'What Makes Them Great?', among other business titles published by Penguin. See him live, or book him as a motivational speaker, via www.douglaskruger.com.

When using a personal story as an illustration - whether in a speech or article - always emphasise the struggle. Douglas Kruger helps aspiring experts to understand the dynamics of leading an industry. He is a business author and professional speaker, whose six business books have been published by Penguin. Book him as the motivational speaker for your next gathering at www.douglaskruger.com

As you build your business and grow your career as an expert, what are the challenges you are facing? What if you viewed them through the lens of a different question? Douglas Kruger is a professional speaker and Penguin business author who writes and presents on the smart moves entrepreneurs can make for success. See him in action, sign up for his motivational newsletter, or book him as the guest speaker at your next conference, via www.douglaskruger.com.

Sometimes, the people you work with know what you need next. Do you seek out frank feedback from experts you trust? Douglas Kruger is the author of several bestselling business books with Penguin. He is a professional speaker and 5x winner of the SA Championships for Public Speaking. Sign up for his newsletter, or book him as the motivational speaker for your next conference, at www.douglaskruger.com.

Becoming a face and a voice in the public consciousness requires a great deal of interaction with the media. Do you know how to prompt an interview or feature? Professional speaker and business author Douglas Kruger provides you with an insight into how to get more media coverage, and encourages you to take that first step today. Douglas specialises in business growth and innovation. He is an international speaker, who has been inducted into the Speakers Hall of Fame. See him in action, or book him as the motivational speaker for your next conference, at www.douglaskruger.com

How is your 'total situational awareness'? The individual who can see more, and perceive more, gains an advantage in their industry. Professional speaker and author Douglas Kruger shares 5 ways in which you can increase your total situational awareness. Book Douglas as the motivational speaker at your next conference or breakaway event. Visit www.douglaskruger.com

Our fee range helps to peg our perceived quality in the minds of clients. Are you too cheap to be taken seriously? Professional speaker and business author Douglas Kruger provides recommendations for how to calibrate your pricing like a professional. Douglas is a top business speaker and the author of a number of bestselling books with Penguin. See him live on stage, or book him as a motivational speaker, by visiting www.douglaskruger.com.

M Night Shyamalan is known for his 'creepy movies with a twist.' The formula has become recognisable. What happens when critics figure out your formula, and start criticising you for it? Professional speaker Douglas Kruger shares tips on expert positioning, helping you to 'own' your industry. He is the author of multiple business books with Penguin, and a 5x winner of his national championships for Public Speaking. He is also a member of the 'Speakers' Hall of Fame.' See him in action, or book him as the motivational speaker and presenter at your next conference or event, via www.douglaskruger.com